Foodyz Kirkham Restaurant

The Challenge

Foodyz in Kirkham made great food but relied on word of mouth and the occasional boosted post. New customers arrived in unpredictable waves, and there was no system to turn a first-time order into a weekly habit.

The Strategy — A Full Funnel, Not Just Ads

Instead of one 'come eat here' ad, I built a four-stage acquisition funnel. Stage one reached cold locals with appetite-appeal video. Stage two retargeted engagers with the menu and reviews. Stage three hit warm audiences with a structured first-order offer. Stage four re-targeted past customers with new-item and loyalty promotions.

The key ingredient was audience quality: we uploaded the restaurant's best customer list and built a 1% Lookalike audience — new locals who behave like the restaurant's existing regulars.

• 4-stage funnel: attract → engage → convert → retain
• 1% Lookalike built from the best-customer list
• Structured first-order offer with clear expiry
• Retention campaigns for repeat orders & new menu items

The Creative Approach

Creative was built to match each funnel stage. Cold audiences saw sizzling, fast-cut food videos with bold price anchors ('Full meal under £10'). Warm audiences saw social proof — review screenshots and 'local favourite' framing. Converters saw a simple, urgent offer card: one dish, one price, one deadline.

We refreshed creative every two weeks to fight ad fatigue, and every asset was shot vertically for Reels and Stories placement, where local food content gets the cheapest attention.

• Stage-matched creative: appetite → proof → offer → loyalty
• Vertical-first formats for Reels & Stories placements
• Price-anchor framing to remove ordering friction
• Bi-weekly creative refresh cycles against fatigue

Tracking & Measurement

Pixel + CAPI tracked the full journey from video view to completed order, while unique offer codes per campaign let the owner see exactly which ads produced real till receipts — not just clicks.