SCALE YOUR BRAND WITH META & GOOGLE ADS

I Scale Brands With Meta & Google Ads That Convert.

Data-driven Meta & Google Ads Specialist with 3+ years scaling 15+ UK brands — from Fish & Chips chains to e-commerce. Obsessed with ROAS, CAPI, and full-funnel architecture.

farjaadrizvi@gmail.com

UK Brands Scaled

Years in Paid Media

Peak ROAS

Rising growth chart dashboard — scaling brands with Meta and Google Ads

Live CampaignOPTIMIZED

CPA

-32%

ROAS

4.2x

Meta PixelCAPIGTMGA4Advantage+

Core Competencies

The full paid-media stack, end to end.

Click any card to see exactly how each skill works — with real campaign examples.

Paid Social & Search

Meta Ads Manager
Advantage+ Catalog
Custom Audiences & Lookalikes
ROAS Optimization
Google Ads (Search/Display)

How it works

Analytics & Tracking

GA4 & GTM Server-Side
Conversion API (CAPI) Setup
UTM Tracking Architecture
Custom Live Dashboards

How it works

Funnel Strategy & SEO

A/B Creative Testing
Retargeting Funnels
Landing Page CRO
Technical & On-Page SEO

How it works

Technical Advantage

HTML/CSS/JS Landing Pages
Automated CRM Lead Routing
AI Voice Integration
Tracking Loss Elimination

How it works

Selected Work

Featured Paid Media & Campaign Case Studies

Real campaigns, real budgets, real ROAS. Every account below ran on Meta Ads Manager with CAPI-verified tracking — no vanity metrics.

Fish and chips meal from a UK restaurant Meta Ads campaign

Food & Beverage · Multi-Location+42% Local Delivery

Multi-Location UK Fish & Chips Chains

Geo-targeted store-traffic and delivery conversion funnels on Meta Ads, engineered around local radius audiences and delivery-day creative rotation.

View Strategy

Luxury restaurant interior from the Jaan network Meta Ads campaign

Hospitality · 3 Branches3 Luxury Branches Scaled

Jaan Restaurant Network — Bolton, Blackburn, Preston

Unified Meta campaigns across 3 luxury branches with location segmentation and video A/B testing to drive weekend reservation spikes.

View Strategy

Promotional food photography for Foodyz restaurant Meta Ads

Restaurant · Local GrowthCustomer Acquisition Engine

Foodyz Kirkham Restaurant

Full-funnel customer acquisition built on Meta Lookalike audiences and structured local promotional offers that turned cold traffic into regulars.

View Strategy

Herbal wellness products from the Herbonic e-commerce Meta Ads campaign

E-Commerce · Catalog SalesHigh-ROAS Success

Herbonic E-Commerce Store

High-ROAS Meta Advantage+ Catalog campaigns for consumer wellness products, with custom retargeting flows that slashed CPA.

View Strategy

Experience

Where I've driven growth.

Paid Media & Growth Manager

RayPrint LTD · UK-Based / Remote

July 2025 — Present

Paid Acquisition Scale — scaled Meta & Google Ads across 15+ UK brand accounts, cutting CPA via structured A/B testing and audience layering.
E-Commerce ROAS Growth — B2B & B2C catalog funnels with dynamic retargeting and Advantage+ shopping setups.
Full-Funnel Analytics — deployed GTM, Meta CAPI and GA4 into live executive reporting dashboards.

Digital Marketing Specialist (Internship)

Red Bull · USA-Based / Remote

June 2024 — March 2025

Audited multi-channel ad spend, engineering audience and creative optimizations across Google Search & Display.
Collaborated with regional teams on ad copy, keywords and landing paths to surpass quarterly conversion goals.

Technical Support Specialist

Rayyanco Business Systems · Enterprise Operations

June 2021 — July 2025

Rapid issue resolution and operational management for enterprise banking equipment and client workflows.

Education & Certifications

Always leveling up.

Education

BS E-Commerce (Final Semester)
Virtual University of Pakistan · 2023 — Present
Bachelor of Commerce
Allama Iqbal Open University · 2021

Professional Certifications

AI-Powered Shopping Ads
Google · 2026
MERN Stack & SEO Foundations
MMS · 2024

LET'S SCALE YOUR ROAS

Tell me about your funnel. Your message lands straight on my WhatsApp — I reply with a free audit, usually within one working day.

Direct lines

farjaadrizvi@gmail.com
+92-323-2212039
linkedin.com/in/farjaadrizvidev
Karachi, Pakistan — working UK / US / Remote

Response guarantee: every serious inquiry gets a reply within 24 hours — with at least one actionable fix you can apply whether we work together or not.